Bio & Expertise
Guy Walker
Fractional Culture Partner for SME CEOs
With 20+ years of experience scaling teams, I help CEOs bridge the gap between strategy and execution. My approach is rooted in the belief that culture isn't just a soft metric; it's a primary driver of profitability. As your fractional People & Culture partner, I focus on building baseline management capabilities and high-performing team dynamics. I replace guesswork with data-driven behavioural insights, ensuring your leadership layer is equipped to handle growth without burning out. My mission is to reduce the 'organisational noise' that slows down decision-making and delivery by fostering clarity and deep listening.
My Experience
SMEs
Founder Led Businesses
HOSPITALITY
Bars, Restaurants & Hotels
Consulting
Culture & Leadership
PUBLIC & THIRD SECTOR
Boards, Education & Charities
Supporting founders and senior leaders to strengthen teams, improve retention, navigate change, and align people, culture, and performance as businesses grow.
Building and scaling service led businesses, with deep experience in operations, team development, customer experience, and culture in fast moving hospitality environments.
Designing and facilitating culture, leadership, and team development programmes that improve engagement, collaboration, and organisational health across varied sectors.
Bringing board level and advisory experience across charities and education, with a focus on governance, operational effectiveness, financial oversight, and community impact.
Regions: Global focus, specializing in UK/EU markets
Work Showcase
Museum Leadership Silos
Problem
A multi-site museum group faced siloed working and unclear decision-making, limiting agility and innovation.
What we did
Tailored leadership workshops, organisational diagnostics, and ongoing coaching check-ins.
Outcome
Unified leadership, clearer roles, and stronger employee engagement through improved communication.
NHS Pharmacy Leadership
Problem
A hospital pharmacy operating across four sites struggling with retention and wellbeing challenges.
What we did
Series of workshops focused on authentic leadership, accountability, and team empowerment.
Outcome
Aligned senior team, improved morale and retention, and safer, more effective team performance.
Spirit Brand Strategic Growth
Problem
A leading UK spirit brand needed to sharpen its strategy and identify growth opportunities post-market disruption.
What we did
Facilitated immersive strategy workshops using scenario planning and leadership interviews.
Outcome
Explored risks and identified new commercial ideas for growth in the changing hospitality landscape.
Charity Collaborative Excellence
Problem
A growing national charity facing departmenal fragmentation, risking culture and innovation.
What we did
Multi-month workshop series on psychological safety, wellbeing, and authentic leadership.
Outcome
Silos reduced and teams became more open. Staff reported a stronger sense of belonging.
What SME Culture Partners Say
“Guy helped our leadership team gel and get better at having the difficult conversations.”
Abi Knight
Managing Director, NC Squared
SaaS, 70 people
“Simple changes, delivered brilliantly, that improved teamwork, communication, and day to day efficiency.”
Dain Jensen
Managing Director, Kiley’s Karpets
Carpet & Flooring Supplier, 25 people
“Guy brought out the best in the team and helped us feel ownership of the solutions.”
Emma Rodgers
Head of Communications and Marketing
CITB, 50 people