top of page

Your Culture Partner for Growth,
Change and Transformation.

SME Culture by Guy provides CEO-level culture leadership on a fractional basis, giving you the expertise of a full-time partner without the overhead. I bridge the gap between your vision and your team’s daily output.

KBk5lkX7.png

TIER 01: STeward

Light-Touch Culture Support

1 day/month. For companies that need a light touch to their culture and value monitoring and maintaining a constant pace with people happiness. We keep an eye on the pulse, ensuring small issues don't become big problems.

WHO IT'S FOR

Smaller teams or early-stage businesses looking to proactively maintain a healthy culture without a heavy-duty intervention.

TYPICAL OUTCOMES
  • Consistent monitoring of team sentiment
  • Early identification of potential attrition risks
  • Low-friction cultural maintenance routines

TIER 02: Guardian (recommended)

Consistent Stewardship

2 days/month. Foundational support for CEOs who need consistent stewardship without the overhead. We focus on reducing people friction and ensuring core leadership alignment is maintained through structured monthly check-ins.

WHO IT’S FOR

SME CEOs with established teams who need an expert sounding board and regular culture maintenance to prevent drift.

TYPICAL OUTCOMES
  • Reduced 'people noise' in the CEO's daily workload
  • Monthly leadership health diagnostics
  • Consistent habit reinforcement and cultural stewardship

TIER 03: accelerator

Growth & Intervention

4 days/month. Designed for SMEs entering rapid growth phases or those needing a structured cultural reset. I step in to audit people processes, facilitate leadership alignment, and manage the structured interventions required to scale without losing your core identity.

Typical Outcomes
  • Structured hiring & onboarding frameworks that stick.
  • Middle management development tracks to ease founder burden.
  • Conflict resolution and team 'resets' to remove performance blocks.
  • Documented cultural playbooks for scalable growth.

TIER 04: TRANSFORMER

Rapid Scaling & Turnarounds

6 days/month. Best for SMEs facing turnarounds, rapid scaling, or intense founder fatigue. I provide a heavy-duty intervention to rewire executive focus and culture from the ground up.

TYPICAL OUTCOMES
  • Restored CEO health and strategic clarity
  • Rapid institutionalisation of high-performance habits
  • Complete turnaround of toxic or stagnant team dynamics

The Typical 90-Day Roadmap

MONTH 1: FOUNDATION
  • Deep listening diagnostics with the team
  • CEO alignment call to define culture ROI
  • Initial behavioral baseline report

Outcome: Identification of 'People Noise' factors and immediate friction reduction.

MONTH 2: IMPLEMENTATION
  • Middle management leadership coaching
  • Weekly rhythm established for culture habits
  • High-performing team alignment sessions

Outcome: Bridging the vision-execution gap and improved leadership output.

MONTH 3: EVALUATION
  • 90-Day progress review & ROI measurement
  • Scaling plan for long-term sustainability
  • CEO strategy session for next phase

Outcome: Measurable momentum and unshakeable team habits established.

bottom of page